Post release 2020

Two Discussions, Eight Presentations, Speed Dating and Afterparty: Results of Minsk iGaming Affiliate Conference

On March 5, Belarus held the second Minsk iGaming Affiliate Conference by Smile-Expo. The event featured presentations on online gambling prospects and affiliate marketing in iGaming by top industry experts and two panel discussions. How did the event impress guests?

Speakers: critical issues

Results of Minsk iGaming Affiliate Conference

Gambling experts shared the efficient ways of traffic monetization as well as discussed gaming platform promotion and cooperation between operators and affiliates. The event was opened and moderated by Evgeniy Romanenko, the host at iTuber channel.

  • Roman Bout, the founder of Quints, made a presentation on how advertisers and affiliates could satisfy each other’s expectations: he examined affiliate program tools and creatives as well as methods for tracking conversion.

  • Nikola Minkov, Founder & CEO at Serpact, revealed how the website could reach half-million impressions per day with more than 5000 clicks. He talked about the role of content assessment, website reputation and SEO analysis in this process.

  • Alexey Trudov, Chief Marketing Officer at Legalbet, illustrated how analytics and experiments help to develop an affiliate business. He reviewed the ways of content efficiency evaluation and features of different payment models.

  • Danil Fokin, CEO at, highlighted betting app monetization using cappers, app basic principles and adaptation for foreign markets.

  • Ekaterina Bogatova, a lawyer at Law & Trust International, delved into the relationships between the regulatory bodies, operators and affiliates. She analyzed regulatory norms in the UK, the USA, Gibraltar, Malta and Curacao, as well as gave examples of gambling litigations.

  • Maryna Martynenko, Head of HR at Slotegrator, focused on recruitment implementation in gambling. She considered techniques for engaging specialists in the industry and sources for finding the qualified personnel.

  • Methods of providing services to VIP online casino customers were explored by Oleksandr Yakovliev, the head of VIP department at SupportLab. He provided case studies of working with players.

  • Lavrenty Gubin, Marketing and Public Relations Director at Storm International, introduced the best practice of promoting land-based and online casinos under one brand.

In general, top gambling professionals delivered eight presentations. Guests could communicate with speakers and ask them questions.

Two panel discussions

The first discussion was dedicated to launching iGaming affiliations from scratch and its specifics in different countries, including Belarus. Experts from various countries mentioned the impact of state regulation on affiliate programs as well as talked about rules, challenges and restrictions in operations. Participants: Giorgi Gvenetadze (Adjarabet), Yaraslau Kot (BelGameDev), Nikola Minkov (Serpact). Levon Nikoghosyan (PartnerMatrix) was a moderator.

The second panel discussion was titled ‘Operators and affiliates: how to build a win-win strategy’. It involved experts from the CIS countries: Tamara Babits (Parimatch HQ), Inna Babich (Gagarin.Partners), Igor Komarenko (Mr.Bet & Syndicate), Ilya Kononovich (Zorka.Network), Vitaliy Sitovskiy (Traffic Squad) and moderator Nik Rudenko (8lab). They investigated the latest trends, promising markets, fraud and shaving prevention.


Results of Minsk iGaming Affiliate Conference Exhibitors

Top gambling companies presented their products and services in the exhibition area:

  • Favbet betting shop – a recognized leader on the Eastern European gambling market with 20+ years of expertise and clients in 18 countries. It cooperates with the BetInvest platform and offers its own affiliate program.

  • Quints – a developer of custom software for affiliate marketing and media buying. Its customers include Parimatch, Favorit Sport and dozens of gambling companies.

  • Parimatch – an international betting company. It covers bets on 20+ sports in 60 countries and daily serves almost 2 million users. The company has been operating for 25 years.

  • Adwise.Agency – an international advertising agency accounting for 80% of all CIS traffic. It specializes on the comprehensive promotion of online products, traffic operations and lead generation. The company applies СРМ, СРА, CPI, CPL and other formats.

Sponsors of Minsk iGaming Affiliate Conference 2020

We express our gratitude to sponsors for assistance in event holding.

Badge Sponsor was an international marketing agency, Digital Chain (DC), providing such services as business intelligence, strategies, creatives, digital/media promotion, communications and its own global affiliate program.

Fintech Partner was Interkassa payment aggregator offering over 70 solutions appropriate for numerous areas.

Alpha Affiliates program became Bracelet Sponsor. It provides affiliates with advertising offers by six licensed gambling and betting operators.

Lanyard Sponsor was online casino (a project by Storm International). It has a flexible and reliable affiliate program.

Poker tournament by Gagarin.Partners

The event carried out a poker tournament organized by Gagarin.Partners, PokerDom’s official affiliate program. The registration of participants was on a first-come-first-served basis. The competition allowed to recognize the three strongest players. Congratulations to the winners!

  • 1st place – Radie Dimeev ($500 on the PokerDom account and the champion cup).

  • 2nd place – Maxim Gorbach ($300 on the PokerDom account).

  • 3rd place – Alexander Larichnik ($200 on the PokerDom account).

Fruitful networking and afterparty

Speed Dating and Afterparty: Results of Minsk iGaming Affiliate Conference

Minsk iGaming Affiliate Conference 2020 was a space for various networking types with the first-ever speed dating sessions. They allowed guests to establish new relations, introduce themselves and share contacts. Besides, all of them took part in card meetings.

VIP participants continued networking at the afterparty at Klumba Cocktail Bar. The party was conducted along with our friends and media partners – CPA.BY.


We received plenty of positive feedback from guests, speakers and participants.

Ekaterina Bogatova, a lawyer at Law&Trust International: “The event brought together speakers, leading affiliates and advertisers involved in the iGaming market from the CIS and EU countries to discuss recent industry trends. I would like to stress one of the uncommon organizational features – speed dating allowing me to get a lot of new contacts.”

Oleksandr Yakovliev, the head of VIP department at SupportLab: “I would like to express thanks to the team for excellent organization of such a meaningful and beneficial conference. It allowed me to refresh my gambling knowledge, negotiate with representatives of diverse business areas and share my skills during the presentation.”

Nikola Minkov, Founder & CEO at Serpact: “I wanted to thank you once again for the granted opportunity to be a speaker at the event in Belarus. It was a great experience for me and I enjoyed it a lot. The lectures were very interesting, insightful and helpful for the audience and for me personally as well”.

Many people noted that this year’s conference gathered more affiliates than advertisers. We always need a balance and offer operators, affiliates and web developers to join the third Minsk iGaming Affiliate Conference in the best possible correlation to make our meetups even more favorable!

Smile-Expo expresses its gratitude to guests, exhibitors and sponsors of the conference. See you at the next event! Keep up with iGaming event announcements on our official website: